This upcoming ad campaign has become a big hit around Australia - the organisation running it has asked for donations to allow them to air it in today's AFL Grand Final and have been overwhelmed by the response. The fundraising continues with the intent of airing the ad in other markets and beyond today's game. The ad is a spoof of this government ad. Here's the fundraising email from GetUp! - before they'd hit their initial $200,000 goal. Now they're aiming for $250,000.
"We are simply gobsmacked here at the GetUp offices - nothing could have prepared us for the amazing response we've had to our climate spoof ad. Over $100,000 raised in less than one day, at such a rate that the server used to process your donations struggled to even cope
with the sheer volume! But it's not too late to be part of this.
Our expert media buyers have bought us slots in some key state capitals, but with your help we could also broadcast direct into the heart of rural and regional Australia - where this election will be fought and won.
If you get us to $200,000 by Saturday, we will buy TV slots in dozens of vital regional centres (below), exposing up to a million more Australians to our message. On top of this, we promise to build the capacity of the GetUp team to campaign on climate change, targeting all political parties, through the election and beyond. Watch the ad and donate now:
A donation of $20, $50 or $100 can help this vital climate message reach so many more Australians. We've booked new slots in Newcastle,
Tamworth, the Gold Coast, Lismore, Taree, Coffs Harbour, Canberra, Wollongong, Albury, Shepparton, Ballarat, Bendigo, Gippsland, the
Sunshine Coast, Rockhampton, Toowomba, Cairns, Bundaberg, Townsville, Mackay, Darwin, Launceston and Hobart. And if we hit $200,000 we'll buy those spots!
Please be sure to forward the message below to your friends, family and workmates so more Aussies can join in our unprecedented climate blitz!
Thanks for thinking so big,
The GetUp team
-----------------
PS - If you're in Melbourne on Saturday, join us with the media outside the MCG where we'll be out in force in our floaties (we'll provide them), to increase the impact of our message. Meet at Jolimont Station, Wellington Pde at 12.30pm for a photo opportunity at the Members' Entrance at 1pm!
PPS - The media have also been blown away by this campaign, check out some of the coverage here, and keep your eyes peeled for a glimpse of the ad on upcoming news bulletins!
-----------------
You can forward this message to your friends:
Hi,
I've just watched GetUp's great spoof of the Government 'Climate Clever' ads.
www.getup.org.au/campaign/ClimateCleverer
The Government advertising campaign is selling the Australian people a myth - that John Howard's Government is serious about tackling climate
change. And the worst thing is, as taxpayers we're all paying for the privilege.
The spoof ad shows the Government advertising campaign for what it is - pure spin designed to convince voters of the Government's dubious
climate change credentials as we head towards the election. Thousands of GetUp members are donating to air it during the AFL Grand Final, to
an audience of millions.
www.getup.org.au/campaign/ClimateCleverer
Thanks!
--------------
GetUp is an independent, not-for-profit community campaigning group. We use new technology to empower Australians to have their say on
important national issues. We receive no political party or government funding, and every campaign we run is entirely supported by voluntary
donations. If you'd like to chip in to support GetUp's work, please click here. If you have trouble with any links in this email, please go directly to http://www.getup.org.au."
