The logo for Bike Salute .com is on that sign. That web site has a collection of photos of people "salute"ing by holding bikes in the air in that way.
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Here are similar photos that I've come across -
I've posted that last one here already.
The photographer -- Grant Neufeld -- has posted more bike lift photos here -
http://www.flickr.com/photos/grantneufeld/tags/bikelift/
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"70,000 wheels in the air: Bikelifting after the Hungarian Critical Mass, Budapest, September 22, 2007."
(From the Wikipedia critical mass page) -
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This image may be from the same critical mass bike rally -
I don't know how I came across that photo, and I haven't managed to find any text about it, but that image may have been in a September, 2007 issue of Time magazine.
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Toban Black
http://tobanblack.net/blog/?p=406