"Fostering Sustainable Behavior" by Doug McKenzie-Mohr and William Smith is our book for our September and October book clubs. It is an introduction to community-based social marketing that addresses a deeply held concern for our peak oil group, which is the need to change our lifestyles.

Fostering Sustainable Behavior,
by Doug McKenzie-Mohr and William Smith

While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. "Fostering Sustainable Behavior" details how to uncover the barriers that prevent people from engaging in sustainable behaviors, and provides a set of tools that help to foster behavior change. It also describes how to design and evaluate effective programs.

In October we will discuss chapters 6-10.

Powell's Books at Cedar Hills Crossing