The Knight Program in Science and Environmental
Journalism proudly presents:

The Past, Present, and Future of Food:
A talk by John Mackey, co-founder and CEO of Whole Foods Market, followed by a
conversation with Michael Pollan, Knight Professor of Journalism, Berkeley

When: Tuesday, February 27, 2007 at 7:00pm- 9:00 pm
Where: Wheeler Auditorium, UC Berkeley campus

Ticket info: Tickets go on sale February 1. Tickets:
$5/Free UCB students.
Call 510-642-9988, visit
http://tickets.berkeley.edu, or go to box office at Zellerbach Hall

Note that the event will be webcast live at:
http://webcast.berkeley.edu/events.php on the night of the event.

What: Whole Foods Market is the largest organic and natural retailer in the
world. The co-founder and CEO of the company will offer a multimedia
presentation of the past, present, and future of food. Mackey will then join
Pollan in conversation, continuing in person the exchange of views the two
have been conducting since the publication of Pollan's 2006 book, The Omnivore's Dilemma. Their correspondence, which has explored such issues as organic and local food, animal agriculture, and the
role of Whole Foods, is available at http://www.wholefoods.com/blogs/jm/ and http://www.michaelpollan.com/article.php?id=80 Dean Orville Schell will introduce the event.

The event is co-sponsored by the Bloomberg Business Reporting Program at UC
Berkeley's Graduate School of Journalism.